You want someone who's been there.
You want someone who's been there.
Fractional COO support for boutique fitness studios that are serious about what comes next.
Fractional COO support for boutique fitness studios that are serious about what comes next.
Cat DeHaven
Cat DeHaven
Cat DeHaven
An Operator in Your Corner
An Operator in Your Corner
Cat DeHaven is the founder and visionary behind CORE HAVN, a boutique Reformer Pilates brand built on the belief that exceptional experiences and high-value businesses are not mutually exclusive. With a 20-year journey in the Pilates industry, starting as a client and evolving into a multi-studio owner, Cat brings a rare blend of client empathy and strategic business expertise.
She holds a Romana’s Pilates Certification (2010), her first formal training, and has served as a Master Trainer with several programs. In addition to Classical Pilates, Cat has studied modern Pilates, earned certifications in strength training, and developed a proprietary group fitness certification for Reformer classes. This diverse training informs her teaching and studio philosophy, blending classical principles with innovative, results-driven approaches.
Cat built and scaled CORE HAVN to three thriving studios with a consistent approach: invest in people, build systems that support them, and lead with clarity and trust. She helps team members recognize their transferable strengths and grow into roles that elevate both their performance and the business. By aligning strong team development with disciplined operations and performance metrics, Cat positioned her studios to sell at a 4x multiple, placing them in the top tier of studio valuations.
Cat is passionate about helping studio owners move beyond burnout-driven ownership into intentional, strategic leadership. She teaches founders how to build studio cultures loved by both members and instructors, without sacrificing structure, scalability, or long-term value.
Cat will be co-presenting with Mitch McGinley at the London Reformer Pilates Conference on June 3. Together they will help studio owners understand the nuances that go into building a Pilates business that commands a premium valuation. While Mitch outlines what buyers look for, Cat shares a candid, behind-the-scenes perspective on the leadership decisions, team development strategies, and systems that made her studios highly sellable.
Cat is available to for solo presentations on and for co-presenting with Mitch as schedules allow.
Cat DeHaven is the founder and visionary behind CORE HAVN, a boutique Reformer Pilates brand built on the belief that exceptional experiences and high-value businesses are not mutually exclusive. With a 20-year journey in the Pilates industry, starting as a client and evolving into a multi-studio owner, Cat brings a rare blend of client empathy and strategic business expertise.
She holds a Romana’s Pilates Certification (2010), her first formal training, and has served as a Master Trainer with several programs. In addition to Classical Pilates, Cat has studied modern Pilates, earned certifications in strength training, and developed a proprietary group fitness certification for Reformer classes. This diverse training informs her teaching and studio philosophy, blending classical principles with innovative, results-driven approaches.
Cat built and scaled CORE HAVN to three thriving studios with a consistent approach: invest in people, build systems that support them, and lead with clarity and trust. She helps team members recognize their transferable strengths and grow into roles that elevate both their performance and the business. By aligning strong team development with disciplined operations and performance metrics, Cat positioned her studios to sell at a 4x multiple, placing them in the top tier of studio valuations.
Cat is passionate about helping studio owners move beyond burnout-driven ownership into intentional, strategic leadership. She teaches founders how to build studio cultures loved by both members and instructors, without sacrificing structure, scalability, or long-term value.
Cat will be co-presenting with Mitch McGinley at the London Reformer Pilates Conference on June 3. Together they will help studio owners understand the nuances that go into building a Pilates business that commands a premium valuation. While Mitch outlines what buyers look for, Cat shares a candid, behind-the-scenes perspective on the leadership decisions, team development strategies, and systems that made her studios highly sellable.
Cat is available to for solo presentations on and for co-presenting with Mitch as schedules allow.
what we do
How I Help Studios Grow
How I Help Studios Grow
Studio Audit & Analysis
We start with a full diagnostic - operations, staffing, retention, revenue - so you know exactly what's working, what isn't, and what to fix first.
Studio Audit & Analysis
We start with a full diagnostic - operations, staffing, retention, revenue - so you know exactly what's working, what isn't, and what to fix first.
Operations & Systems
From SOPs to scheduling to software, we build the infrastructure that lets your studio run without you holding it together by hand.
Operations & Systems
From SOPs to scheduling to software, we build the infrastructure that lets your studio run without you holding it together by hand.
Team Development & Culture
Staff retention starts with structure. We help you build a team that performs, grows, and actually stays - and a culture that members feel the moment they walk in.
Team Development & Culture
Staff retention starts with structure. We help you build a team that performs, grows, and actually stays - and a culture that members feel the moment they walk in.
Exit & Valuation Strategy
If selling is on your horizon - near or far - we help you build toward a number worth celebrating. The decisions you make today determine the multiple you get tomorrow.
Exit & Valuation Strategy
If selling is on your horizon - near or far - we help you build toward a number worth celebrating. The decisions you make today determine the multiple you get tomorrow.
YOUR NEXT CHAPTER
Stop Running Your Studio. Start Building It.
Stop Running Your Studio.
Start Building It.
Studio owners who work with Cat don't just get a plan. They get an operator in their corner who's already done what they're trying to do.